Die 02 — Confectionery · Flavour system
← WorkBubblino
Five flavours, one voice — a wrapper system that never loses itself.
- Client
- A Great Surprise
- Year
- 2025
- Role
- Naming lockup · flavour system · bulk pack
- Formats
- Pillow flow wrap · 8 lb value bag
- Substrate
- Pearlised BOPP
- Process
- Rotogravure
The brief
Bubblino is a gum-filled candy with a big personality and five moods. A Great Surprise needed something kids clock instantly and parents trust at a glance — across five flavours, two languages and one very crowded bulk aisle. The brief fits on a line: make five feel like one.
The system
Three constants, one dial
The logotype is round, inflated, mid-bounce, with a gumball sitting in the counter of the o. Behind it, a radial stripe field throws everything outward from the centre. In front, a fruit-and-gumball lockup states the flavour. Those three never move. Colour is the only thing that changes — so the range reads as one product with five settings, not five products that happen to share a shelf.
The unit — a pillow pack the size of a thumb
At this scale you get a logotype, a flavour word and one piece of fruit. Everything else is noise. The radial field does the job a border would without spending any of the pack on an actual border.
- Format
- Pillow flow wrap
- Substrate
- Pearlised BOPP
- Rotogravure
- Liveries
- 5
Scale-up — from one candy to eight pounds of them
The Party Mix bag holds roughly 300 pieces across all five liveries, so the bag can't belong to any one flavour. It takes the deep berry ground, lets the window do the colour, and carries bilingual copy without the front panel turning into a document.
- Format
- Value bag
- Net wt.
- 8 lb / 3.63 kg
- Pieces
- ≈300
- Copy
- Bilingual
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